FITC TELEVISION ADVERTISING
Commercial must be in finished product with original or licensed and/or licensed free footage and music.
60 second Spot |
1800 Frames |
Is the point of the commercial spot to tell a story? Then you will most likely need to use a full 60-seconds. This allows the most time to tell a brand story and leave viewers with a longer message. 60-second videos are also great at introducing a whole new ad campaign to viewers, which can result in shorter versions of the same ad, as well as different spots in the future.
30 second Spot |
900 frames |
Commercial spots that focus on humorous campaigns benefit the most from 30-second spots. Viewers also have 75-80% the recall of a 30-second spot compared to a 60-second spot. With the right joke or amount of humor, the 30-second spot can also be more memorable than a 15-second ad. However, some believe that the 30-second ad is dying.
SUBMISSION FORMAT
|
SD VIDEO FORMAT
Frame Rate | 29.97 Aspect Ratio | 4:3 Width/Height | 720x480/486 |
HD VIDEO FORMAT
Frame Rate | 29.97 Aspect Ratio | 16:9 Width/Height | 1920x1080 (1080p) 1280x720 (720p) |
CONTENT LAYOUT
All files must adhere to this configuration before uploading to the Extreme Reach platform.
5 SECONDS OF SLATE
Ad-ID must be present on the slate. If you use “/H” then the same slate can be used for HD and SD.
NO AUDIO ON SLATE
There should be no audio in the slate, however, a 2-pop at the end of the slate is acceptable as long as it does not exceed -20 dBFS.
START FRAME
The spot must start on frame 210 for 29.97fps or frame 168 for 23.98fps. The creative content must run to the last frame of the spot with no black at the tail (unless the black is part of the content). There should be no extra frames after the creative.
Ad-ID must be present on the slate. If you use “/H” then the same slate can be used for HD and SD.
NO AUDIO ON SLATE
There should be no audio in the slate, however, a 2-pop at the end of the slate is acceptable as long as it does not exceed -20 dBFS.
START FRAME
The spot must start on frame 210 for 29.97fps or frame 168 for 23.98fps. The creative content must run to the last frame of the spot with no black at the tail (unless the black is part of the content). There should be no extra frames after the creative.
These specifications must be met exactly to ensure compliance with the video destination’s requirements.
For example, a correctly-formatted 30-second spot will have a total duration of 37 seconds (including slate and black) and a total of 1110 frames at 29.97fps or 888 frames at 23.98fps. This means the start of the spot will be at the 7-second mark and there is no black after the spot.
For example, a correctly-formatted 30-second spot will have a total duration of 37 seconds (including slate and black) and a total of 1110 frames at 29.97fps or 888 frames at 23.98fps. This means the start of the spot will be at the 7-second mark and there is no black after the spot.
